Consumer Products

Brand and Channel Management, from the perspectives of product supply, demand and sales.

Consume, Consume the Future

There is a rapid change in the order of consumer goods. So, do not miss a customer’s moment of need, or you might not get another chance.

Looking back at the last two decades excemplifies how much the world has changed. Competition among organizations, brands, products, and their marketing messages has become more intense. This has had a limiting effect on pricing power, raising promotion, and product development costs.

FirstAlign helps consumer product organizations enhance their understanding of what consumers will want next. We facilitate actionable opportunities, adjust quicker and respond to their wants. End results, better serves customers' interests, providing guidance for decision making and understanding as to the business impacts.

Line Icon Circle Consumer Products


Growth continues to become a greater challenge. Becoming "brand-led" helps you outperform competition, ultimately aiding in serving your customers’ best interests.

Gaps between leaders and laggards continue to grow. Shopping cycles, if not for purchase, are for information gathering and price research.

Clusters of innovations are defining (and redefining) customer expectations. Consumers’ attitudes, needs, wants and shopping behaviors are increasingly diverse, forcing a fundamental reconsideration of brand management, communications, and product investments.

Areas of Focus

Consumer product companies that make smart choices, and work nimbly, can accelerate progress while setting new standards. FirstAlign offers a comprehensive set of solutions across many areas of the consumer product organization. These involve:

Centers of Excellence

Digital Customer Engagement & Personalization

Internet of Things

Omni-channel strategy

Operating Models

Channel & Supply Management

Product Renovation & Innovation

Marketing Investments

Branding & Operations

Brand Management

Crisis Management

Why FirstAlign

Understanding Purpose

Why are we here and working? Our fundamental is understanding your "why" before executing the "how" and "what" of doing it.

Helping Design a Better You

It's a beautiful thing, when investment, people, process, social and business outcomes are all aligned.

Clarity of Direction

The "why" of where we are going is just as important as reaching the destination. How we get there is our reason for being.

Artificial Intelligence

Finding the data to make better and faster business decisions, allowing directional changes based considered action not market forces.

Featured Solutions

Customer Journey and Experience

Customer Experience

Clarified customer journeys and

defined experience managing hype

through data demographics and AI

Signaling for real-time brand trends.

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Business Transformation

Business Transformation

How making fundamental changes

to business is conducted in order to

help cope with shifts in market

conditions and environment.

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  • (646) 233-2555
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